Interview with SUPERVALI

Ladies and gentlemen, meet SUPERVALI…

His name – Valeriu – supposedly means healthy and strong. That is exactly what he is. And funny and smart if we could add something on the list. When SUPERVALI came from Bucharest to see us in Prague, we were enchanted not only by his appearance (he is a model, after all), but also by his sense of humor, intellect and dreams. We immediately knew we would have to show you more than just his pretty pictures. We knew we would have to do an interview with him. And so we did…

What are you wearing now?
It is very simple, just blue jeans and a grey T-shirt.

Is that what your style is? Simple?
Well, I have moments when I want to dress a little bit more, but in general, yes, it is simple. As long as it looks nice and fashionable.

Does that mean that you like to overdress from time to time?
Yes, but it is not in particular situations, it is just when I feel like doing it. I think it is subconscious, like when I want to draw attention without thinking about it, I guess.

Not only you work in fashion, you enjoy it too. When did you first realize that you like it?
It was when I started modeling and traveling and interacting with people working in the fashion industry. Then I realized I paid more and more attention to details and I found it interesting. The passion just came.

And how does this passion demonstrate?
In the clothes I buy, which are not always designer pieces. For me, the way you combine clothes and how they look together as a whole is important. Moreover, I give advices to my friends who ask for it because they feel like I am closer to the world of fashion than them.

They say we should not judge a book by its cover. What do you think about this saying?
I agree. For example, I find education and reading very important, being informed in more aspects of life. I personally gave a lot of importance to education.

So being informed equals inner beauty?
I do not judge people by their look, I need to spend more time with them to have an opinion. You can see the inner beauty by the way they talk, in their eyes. For me, the inner beauty comes out and can improve the way you are. Actually, without the inner beauty, a person cannot be attractive at all.

What do you find attractive?
The most important is personality, both when it comes to relationship and friends. The look is really not that important, as long as the personality is great and we have things to talk about. It is about that certain compatibility.

When it comes to personality of people working in the fashion industry, people have tendency to think that they are superficial and fake. What do you think about that?
I do not think it is true. At first glance, it might seem so, but I think that people working in that industry just do not like to show their emotions so much…

Why not?
Because if everybody showed their emotions at first, in this business, they would be very vulnerable in many aspects.

So you think that it is better to put on the most beautiful smile and keep bad emotions for home?
Well, some prefer to do it like that. I show my emotions all the time and I know some other people could see their opportunity in it. But again, it can bring something good too, it creates friendships with other persons. I am like that. I do not think I can change that. Even though I would like to be cooler sometimes.

Do you see yourself in this industry forever?
I enjoy being a model very much, but I know I am not going to do this forever. My dream is to become an actor. I love acting. I have loved it since I was a kid. I would like to fulfill this dream soon. You just have to follow the right path and do not give up on the first thing that goes wrong. You have to keep on going…

As we were more than curious to see SUPERVALI in front of a camera, we asked him to make a little video from Bucharest. And let us say… Man, does he have a talent!

Cinematography: SUPERVALI & friends
Starring: SUPERVALI & a random dancing hobo


Fall can be so depressive that many of us need a therapy. A fashion therapy, that is.

As far as we are concerned, November is a month of struggles. At best, we struggle with adverse weather on our way to stores which are full of Christmas decorations even though Halloween was just yesterday. At worst, we suffer from splitting headache caused partly by these decorations. We have not even found the right coat and shoes yet and we are supposed to spend our time and money on Christmas presents? How depressing! Not to mention other problems this time brings along…

No wonder one needs help. You can either go for a therapy, or – more easily – try a therapy in the form of reading a fashion magazine. The current issue of Czech ELLE can be very helpful. Speaking more precisely, its special ELLE MEN edition can. If you are a man, you will appreciate all the perfect fall looks that might help you find the perfect look for you. If you are a woman, you can take them as an inspiration for Christmas presents. What more can we say? Help yourself, get one issue for you.

Oh, and did we mention that three of our boys, SUPERKRYSTOF, SUPERMATUS & SUPERSEBI, are the therapists? Well, they are. And they are damn good.


They say fashion shows are not all they are cracked up to be. They… are not right.

One would think that fashion shows are stressful, and even though the models look incredibly confident walking on the runway, they must be incredibly nervous too, clutching their stomach and praying for the best before their time comes. That may actually be true. But not if you are a supermodel like SUPERKRYSTOF and SUPERDANIEL who walked the runway for Topshop.

Not only were they totally relaxed as their looks were being done, they also managed to make a little backstage video… It seems like they had fun. And so did we.

Writer: Based on true story
Music: cdk
Make-up & Hair: Not done yet
Costumes: Still on hangers

And here are some pictures from the show:

SUPERMARTINA in Harper's Bazaar

Welcome to the Garden of Eden and enjoy your time with sublime SUPERMARTINA.

Here in Prague, it is raining cats and dogs as this article is being written. Is this the end of summer or is it the end of the world? No one dares go outside. And yet, there is still one think making us feel warm – the editorial with our SUPERMARTINA that is to be found in the latest issue of Harper’s Bazaar Turkey.

These pictures, probably taken during one of those hot summer days we also once enjoyed, look soft, charming, and they immediately carried our minds away. They made us stop and they made us stare. It was this sheer fascination one experiences when watching a cigarette smoke magically rising up, creating something visually so unique that the rest of the world simply does not exist anymore.

SUPERMARTINA turned into this strong, yet very feminine woman dressed to the nines, giving us – the visitors of her Garden of Eden – a hard time as her poker face will never let us know what she really thinks.

Enough talking…

Have a look. Enjoy the beauty. Get carried away.

SUPERMARTINA in Marie Claire!

It is not always easy to make the picture perfect, but with a perfect model…

There is a tendency to think that two kinds of people walk the world: models and humans. Models, the perfect creatures who were born this way, this gorgeous way. Models, the perfect creatures who wake up in the morning looking glamorous and everything they touch turns into glitters. And due to this conviction, it is rather refreshing to find out that models are also humans. Like in case of SUPERMARTINA, who just appeared in Marie Claire Turkey. Yes, she was born gorgeous, but as she could realize during the shooting mentioned, not everything in her life necessarily turns into glitters…

“I arrived two hours late, because the driver overslept,” says SUPERMARTINA, “but at least everything was ready and we could start working immediately.” Then, after having her make-up and hair done, she finally slipped into the sky-high heels. “I was glad to know that I could not walk in them without having to pay for them.” As can be seen in the editorial, her hair had to fly. The fan was, however, blowing too much and the model’s eyes started watering. The make-up and the hair were in danger. “The fan was later replaced with a man sweeping with a polystyrene plate. After a couple of sweeps, the plate broke, and thus had to be replaced with another plate.” Luckily, it took only five minutes to shoot each outfit, and SUPERMARTINA with the rest of the crew had some time to chat over the dinner they brought. After that, she decided not to be driven home by car, even though the driver surprisingly managed to come on schedule this time, and rather walked with friends. “After all, my place was really round the corner,” she explains.

The shooting was done and so was our model who, at the end of the day, had to wash the hair and make-up off before going to bed. At the end of the day, even supermodels are humans.


Fall calls for a warm coat. Find the one that suits you the best.

There comes a moment four times a year when – even though the calendar disagrees – you know something has changed. You know the new season has already begun. In case of fall, you can feel the air is chilly, you can see the light is soft, the city gets nice and, all of a sudden, you may find yourself surprisingly dreamy. And still, as beautiful as this season is, it can make you feel a bit lonely every now and then.

Ironically, fall’s beauty is best to be seen from somewhere indoor. It is too cold to go out, so why leave the house? The answer is obvious: Because we have to. No matter how rainy the weather is, no matter how cozy it feels to look out of the window with a hot cup in our hands. We simply have to work, we have to shop, and – most importantly and more than ever – we need someone’s company. Therefore, we also need something to warm us up while we walk down the street. We need a coat.

This season’s issue of Ten Men contains a charming editorial with SUPERANDREY that could help you find the right one. SUPERANDREY, walking down the street, hidden in huge coats, is an absolute inspiration. Prada, Dior Homme, Gucci… These coats look so lively you almost feel like walking right next to him in this colorful season, in these black and white pictures. That is the thing about fall – even though the trees are magically colorful, your days often get black and white. And just because of that, it is good not to forget that with the right coat, you can never be alone…